WEB SITE...
mutualfund-401k.com

challenge...
Create a customizeable mini site for use in a cold-call marketing campaign to stir up interest in product 401k Enginuity (see next) at banks, brokerage houses, TPA bureaus and other institutions that could benefit from a running a branded version of the online 401k system.

solution...
Highlight the online application's turn-key branding capability. Highlight the competitive pricing. Highlight Union Bank of California's use of the system. Maintain the clean, modern look of the 401k Enginuity site, which is explained at the patent-holding company's site, pentecsystems.com (see next).

WEB SITE...
pentecsystems.com

challenge...
Create a web site (as well as logo and identity) by which to market the online application 401k Enginuity. Present the text-intensive pages in digestible segments. Audience: bankers, brokerage houses, TPA firms -- conservative, efficiency-seeking, educated people.

solution...
Ultra-clean, modern presentation to represent the online application's succinct organization, attention to detail and up-to-the-minute technology -- all housed within a user-friendly, easily brandable interface. Green type, the easiest color on the eye, to make the extensive amount of text more palatable.

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PARALLEL WEB SITES...
401k-easy-online.com,
web-401k.com

challenge...
Several companies have licensed to operate branded versions of 401k Enginuity. The marketing sites for two of the branded versions are shown at right. These two sites share nearly identical content (they're run by the same company), but because they target vastly different audiences they look quite different. For 401k Easy Online the goal was ultra user-friendly, non-intimidating. For Web 401k, more schematic, techy yet still uncomplicated.

solution...
For 401k Easy Online, we started by creating a simple, Internet-feeling logo then adding to it very friendly, textured artwork that isn't the run-of-the-mill banking prototype. We created the signature money trucks from pre-existing art that we transformed rather dramatically from its purchased state. To the graphics we added easy to understand text. The client had scores for us to include, but we were able to at least clean up the language to make things a bit less cumbersome.

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About a year later, the client had us create Web 401k as an alternate presentation of the information. For this site, we adopted a schematic feel designed to appeal to technology lovers. We also got the opportunity to reorganize, re-edit and reduce the amount of text to yield a more concise presentation.

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