Easytec Partners (formerly Easytec Systems, by the way) markets a set of related retirement saving plan products: 401(k) Easy for the PC, 401k Easy Online, and The 401(k) Solution.

Highlight the key features of each product.
401(k) Easy for the PC is desktop software that enables the layman end user to administrate the company small business 401k plan from the convenience of a PC. The Wall Street Journal likened the software to Quicken.

401k Easy Online is a similar but more powerful product housed on the Web. Its self-service administration and participation happen online, and it offers greater investment flexibility.

The 401(k) Solution is also housed online, but it offers full-service administration (meaning Easytec personnel handle the data processing rather than the employer making the necessary mouse clicks).

A buffer for surfers clicking between sites.
Easytec needed a simple ad it could use as a sort of stepping stone page between the websites marketing the three 401k products. The page needed to highlight each product's key features — price, investment selection and method of delivery — so potential clients could assess which to investigate further. The ad also needed to act as an aesthetic buffer for people surfing from one site to the other, and it needed to further the ongoing Easytec themes of 401k affordability, ease of use and investment flexibility.

Though Easytec has yet to do so, the page could easily be distributed as an e-mail ad.

See also...
We've completed quite a number of projects pertaining to 401k Easy Online and its sister product, 401(k) Easy for the PC (a desktop application). Look in our portfolio for the web sites (we don't highlight 401k-easy.com because it's so outdated; the client likes its search engine rankings, though, and so doesn't want it reworked), "Welcome" sheet (in print and e-mailable formats), CD labels and product logos and branding artwork.

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