The Web 401k website is a derivative of the 401k-easy-online.com website. It was developed to appeal to audiences that like technology; the 401k-easy-online.com site, on the other hand, focuses more on friendliness and how easy the product is to use.

This Web 401k site is designed to...

Highlight affordability.
Cost is the number one reason given by small business owners for not sponsoring a 401k retirement plan. Pixel Relish put Web 401k's affordability, along with its convenient online accessibility, at center stage.

Steer readers toward key pages.
This website is extensive: it contains more than 30 primary pages, many of them quite lengthy, an investment lookup network, plus numerous pop-up information windows. While the information is all relevant and useful, the key product selling points are contained within three pages: Quick Info, which highlights and links to key points expanded upon elsewhere within the site, Pricing, which gives both pricing and price comparison numbers, and Demo, because there's nothing like seeing-is-believing when you're trying to tell an audience how easy and convenient something is. Links to these key pages are featured at the top of every page.

Break down information into digestible pieces.
Writing for the Internet is an art of its own. Paragraphs are best kept short and to the point, because reading on-screen is much more tiring than reading on paper.

For this site, Pixel Relish worked from text it had written and edited about a year earlier for 401k-easy-online.com. Most of the text was quite useable but required refining here and there for the targeted audience. In other spots, however, redundancy and language inconsistent with that used elsewhere in the site had been introduced through edits made piecemeal over time by the client; these areas needed to be rewritten to achieve a consistent site-wide flow and style.

Quick load times.
Quick load times are always an imperative. The home page does support a fair number of images, which slow the page's load time, so to keep viewers entertained while everything loads, all images were tagged with pertinent text that is displayed until covered up by the loading image.

We also created a simple Flash element. One of the major problems with Flash intros is that people skip over them rather than wait for them to load; thus, the time, not to mention money, spent developing the intro is wasted. We favor creating Flash elements that complement rather than encapsulate a page's content to lend life to the page without drastically slowing its load time -- nor sacrificing important selling points should the viewer choose not to load the Flash movie.

Search engine relevancy.
As noted below under "Built from a specialty site" Pixel Relish created web-401k.com from a website it designed for the same client a few months earlier. That original website was NOT intended for search engines; in fact, we took great care in its design and coding to keep out search engine spiders.

But this adjunct site we did want to be search engine friendly. So we reworked the home page to replace some of the images with actual text, and we've begun writing meta tags for all the pages (this phase is still in progress). The interior pages already contained ample relevant content, so little work had to be done on that front (aside from the basic copy editing mentioned above).

Built from a specialty site.
Pixel Relish originally created the layout and design incorporated into web-401k.com as part of a website marketing cooperation between client Easytec Systems, Inc., and ADI, the security systems division of Honeywell Corp. The partnership program, which offers ADI business partners a discount on Easytec 401k plans, has not been launched as yet, so Pixel Relish cannot freely show the marketing website within this portfolio.

If you'd like to view the ADI site and our narrative about it, please send us an email; we can individually show the site, but we cannot include an open link within this main site because we do not want search engines to happen upon it just yet. (Yes, we know about search engine blockers, but one can never be too careful.)

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