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(date) (name) Dear X, Acme Fabrics has always subscribed to the concept that childhood should be fun. Toward that end, and as an endeavor toward maintaining that goal, many retailers of youth and teen bedroom furniture are using products from Acme West, a division of Acme of Los Angeles, as a vehicle for increased sales and profits. We make high-end youth and teen bedding. . . but at a value price. Our line, which is made with pride in America, consists of all sizes of huggers, comforters, dust ruffles, shams, bolsters, throw pillows and valances. We are known for supplying the sharpest and most appealing prints and solids for this market. We'll work with you to help you solve decorating problems. For example, when confronted by an overly busy room, we provide an array of 147 solid color cottons with which to make or trim the bedding. The solids can also be used to coordinate with the prints, thus allowing for individual expression and preferences; such as either a contrasting or correlating cord on shams, or ties on bolsters, or a coordinating dust-ruffle. A nice touch is to pull some colors from other areas of the room, or the print, and make throw pillows of those colors to tie the whole room together, thus solving a decorating dilemma. You may wish to make the hugger or comforter reversible by replacing the white lining with the color of your choice. Your sales personnel will love the product because it is such an easy add-on sale. After the customer has purchased the bedroom furniture, the next question he or she asks is "now, where can I get the bedding?" The answer is simple.......... Right here! A new face on a familiar object is our attached pillow pouch, which is at the head of the bed. The pouch is an easy way to store pillows without the effort of having to insert them into shams each time the bed is made. The pouch also makes a great place to hide pajamas and other treasures. Now, there is no excuse for the child not to make his or her bed every day. Enclosed are photographs of some of our items as well as a wholesale price list. Now you can see what we mean when we say value. All orders are shipped F.O.B. Los Angeles with N/10 day terms after proper credit approval. We quote a 5-week delivery time, however we have been shipping in 2 weeks when the fabric is in stock. It costs you nothing to get started. However, putting our bedding on your furniture will certainly help to sell it. At your request, fabric samples will be sent to you so you may sell directly from them. Our most successful dealers place each fabric sample into a clear plastic page protector, then insert the entire collection into a loose-leaf binder for a more professional presentation. As new patterns are added, samples will be sent to you. When photographs are available, they will also be sent to you. Should you desire additional information on our products or company, please contact the undersigned personally. Sincerely, |
(date) (name) Dear X, Childhood should be fun, that's our motto. We say it verbally; our products say it visually. Our high-end, value-priced youth and teen bedding is renown for its quality and appeal. Solid and print comforters, huggers, dust ruffles, pillow shams, bolster pillows, throw pillows and valances by our Acme West division dress furniture at retailers throughout the country. Not only does the bedding move inventory by enhancing the presentation, it also grants retailers an additional avenue for profit: When a customer purchases a bedroom set and asks, "Now where can I get some nice bedding?" salespeople answer, "Right here!" Our made-to-order bedding helps you and your clients solve decorating problems. We offer 147 solid color cotton fabrics along with numerous prints that you are free to mix and match as you please. Let your client choose a contrasting sham cord or bolster tie that expresses his or her personality. You and your clients can even request that we replace a hugger or comforter’s standard white lining with that of an alternate color to make the item reversible. Our products don’t just look great, they’re practical, too and they’re designed with children in mind. For instance, our hugger with pillow pouch means no dealing with shams. It’s bed-making made easy without compromising on aesthetics. The pouch is a flap at the head of the bed; just pull up the hugger, tuck the pillow under the flap and the bed is all made. Kids love pillow pouches -- they're a great spot to hide little treasures. Enclosed are photographs of a few of our items along with our wholesale price list. You’ll see that when we say "value-priced" we mean it. Theres no charge to dress your showroom furniture in Acme nor to get fabric samples from which to develop orders. All orders are shipped F.O.B. Los Angeles with N/10 day terms after credit approval. We quote five-week delivery but generally ship within the first two weeks when the fabric is in stock. I look forward to hearing from you. Sincerely, A.B. Cee |