WEB SITE MOCKUPS...
prescient.com
(not active at present)

home page challenge...
Design a site that appeals to the aesthetic concerns of architects and designers while delivering the detail demanded by the artisans and installers.

solution...
Use Prescient's signature deep grey color for type and menus. Compliment it with a palette of deep and onion-skin blues as well as pale greens interacting with textured samples. Create an airy feel with 2x leading and plenty of white space.

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products pages challenge...
Continue with the aesthetic and funcionality concerns in granting access to specific product information.

solution...
Interactivity: When the viewr clicks on an item from the Fractalis Product Line, a grey swatch with each of its corners tinted a different color appears, assompanied by access to the Product Information sheet for that item. The multi-color swatches show the texture's appearance can seemingly vary with its color.

distributors pages challenge...
Continue with the aesthetic and functionalnity concerns in granting access to distributor information.

solution...
Categorize data by state; by region could also be added. Alphabetize entries by city, shown in bold.

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