E-COMMERCE SITE...
rockin-kids-bedding.com
(in progress)

challenge...
Design a fun, inviting e-commerce site that excites people about made-to-order bedding (rather than making them feel overwhelmed by all the options). Search engine relevancy. Manipulate e-commerce software that's designed to track actual products for use in a made-to-order environment.

solution...
Bright, fun colors to get people in a creative mood. Samples section to give people ideas about what can be done. Build the Design & Order sections (the e-commerce sections) as their own site (sample shown at upper right) to allow the information pages to be constructed in a more search engine friendly manner than e-commerce allows for. Succinct copy writing and effective use of sample photos to keep verbiage to a minimum while clearly explaining this rather different approach to ordering children's bedding. Carefully organize the option menus (within the e-commerce pages) to make ordering as simple as possible while still allowing for all the design options the client wants to offer.

(in progress)

REAL ESTATE SITE...
cbm1.com

challenge...
Create a search engine friendly site that highlights CBM's retail property listings and management. Link into loopnet.com for property listings.

solution...
Invite search engines with topic-specific text, simple table construction, 1031 and other property-related but non-sales information pages, and a Site Index. Customize the LoopNet search pages to the CBM site's palette and style for as seamless a transition as possible. Use a Flash element on the home page to call attention to a series of current listings. Simple navigation for uncomplicated surfing.

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